Course Type: ProCom BA

CMN 200

The Craft of Professional Writing

This course introduces students to genres and styles of professional writing across organizations and industries. Considering the planning, process, and production of communication texts in professional and creative settings, topics include the variety of written professional texts, audience analysis, message purpose, selection of medium and channel, the editing/revision process, and collaborative writing. This course gives students creative and conceptual tools to develop theoretical and strategic approaches to professional writing.

CMN 210

Text, Image, and Sound

In contemporary culture, we are surrounded by media and artifacts that attempt to persuade us to buy, believe or behave in certain ways. This course provides students with the analytical tools to understand the ways that text, image and sound work together to create persuasive objects. Using concepts from a wide range of theoretical frameworks related to communication, this course focuses on the design and use of media and messages in contemporary culture and the ways that text, image, and sound interact to create meaningful experiences.

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