Risk and Crisis Communication
1. Course Description
All organizations must manage risk and crisis in order to avoid damage or ruin. This course investigates the components of risk and crisis management and the channels and media available to communicate related messages to an organization’s audiences. Using case studies and practical applications, students will understand and analyze the process of perceiving, handling, and communicating about risk and crisis and gain experience in these areas through simulation.
CMN 100 or CMN 114 or CMN 124 or CMN 200 or CMN 201 or CMN 207 or CMN 279 or CMN 300 or CMN 373 or THM 200 or Direct Entry
Lecture: 3 hours
2. Course Objectives & Learning Outcomes
- To develop a risk/crisis communication plan
- To demonstrate an ability to design risk/crisis communications products (oral and written)
- To evaluate risk/crisis communications critically
3. Topics Covered
Students will explore themes relevant to risk and crisis communication from the list below:
- Organizational and societal values and beliefs
- Technology and communication
- Ethics and communication
- Strategic communication of risk and crisis
- Analysis of risk and crisis communication
4. Teaching Method
Students will submit some of the following for assessment: a report, a presentation, a risk/crisis communication product, and a test. Additional assignments may be added at the discretion of the instructor.
5. Course Materials
Students will either be required to buy Lundgren, R. & McMakin, A. (2013). Risk Communication: A Handbook for Communicating Environmental, Safety, and Health Risks (5th ed.). Piscataway, NJ: IEEE Press ; Hoboken, NJ: Wiley. ISBN-10: 1118456939 | ISBN-13: 978-1118456934 and/or be assigned readings by the instructor.
6.1 University Policies
Students are required to adhere to all applicable university policies found in their Online course shell in D2L and the Course Outline Policies.
6.2 Print and Digital Copying Guidelines:
Toronto Metropolitan University complies with Canada’s Copyright Act which protects both creators/owners and users of copyrighted materials. Students should familiarize themselves with TMU Copyright policies and procedures, and contact the Copyright and Scholarly Engagement Librarian at email@example.com for questions, concerns and clarification of the copyright rules.
Turnitin.com is a plagiarism prevention and detection service to which Toronto Metropolitan University subscribes. It is a tool that helps instructors determine the similarity between student work and the work of other students who have submitted papers to the site (at any university), Internet sources, and a wide range of books, journals, and other publications. While it does not contain all possible sources, it gives instructors some assurance that students’ work is their own. No decisions are made by the service; it generates an “originality report,” which instructors must evaluate to judge whether something is plagiarized.
Students agree by taking this course that their written work will be subject to submission for textual similarity review to Turnitin.com. All submitted papers will be included as source documents in the Turnitin.com reference database solely for the purpose of comparing the similarity of such papers. Use of the Turnitin.com service is subject to the terms-of-use agreement posted on the Turnitin.com website. Students who do not want their work submitted to this plagiarism detection service must, by the end of the second week of class, consult with their instructor to make alternative arrangements. Even when an instructor has not indicated that a plagiarism detection service will be used, or when a student has opted out of the plagiarism detection service, if the instructor has reason to suspect that an individual piece of work has been plagiarized, the instructor is permitted to submit that work in a non-identifying way to any plagiarism detection service.
6.4 Email Communication
Toronto Metropolitan University requires that any official or formal email communication from students be sent from their official Toronto Metropolitan University electronic accounts.
6.5 Video and Audio Recording
No video or audio recording is permitted in class without the express permission of the instructor.
7. Learning Management System
Toronto Metropolitan University supports Brightspace by D2L as its official Learning Management System. University Policies governing Brightspace have been documented at the Courses @ Toronto Metropolitan University Privacy and Security website.