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CMN 490

Applied Research Methods II

1. Course Description

In this course, students in groups will conduct and complete their research projects proposed in CMN480. Attention will be devoted to data analysis techniques. The course will build on students’ previous course work in terms of theoretical perspectives and identification of issues related to professional communication. The course will conclude with students presenting the results of their research to the School and to their industry partners.

Last Revised

May 25, 2022


CMN 480. Note: Available only to Professional Communication students


Lab: 3 hours

2. Course Objectives & Learning Outcomes

  • Plan and create a personal portfolio/suite of products and in a variety of media
  • Plan and create mission statements, market strategies, and target client profiles
  • Develop promotional material in a professional setting
  • Publicly present their capstone project

3. Topics Covered

  1. Networking and consulting strategies
  2. Composing client profiles
  3. Writing business research questions
  4. Defining and creating “values-driven” communication products
  5. Reflexivity and ethics in professional communication
  6. Self-promotion and presentation

4. Teaching Method

Graded Assignments

Students will complete at least 3 portfolio assignments, and will develop and present their capstone project. Additional work may also be assigned by the instructor. The weighting of each assignment will be announced by the instructor.

5. Course Materials

Readings may be assigned and provided by the instructor.

6. Policy

6.1 University Policies

Students are required to adhere to all applicable university policies found in their Online course shell in D2L and the Course Outline Policies.

6.2 Print and Digital Copying Guidelines:

Toronto Metropolitan University complies with Canada’s ​Copyright Act​ which protects both creators/owners and users of copyrighted materials. Students should familiarize themselves with ​TMU Copyright policies and procedures​, and contact the Copyright and Scholarly Engagement Librarian at ​ ​for questions, concerns and clarification of the copyright rules. 

6.3 is a plagiarism prevention and detection service to which Toronto Metropolitan University subscribes. It is a tool that helps instructors determine the similarity between student work and the work of other students who have submitted papers to the site (at any university), Internet sources, and a wide range of books, journals, and other publications. While it does not contain all possible sources, it gives instructors some assurance that students’ work is their own. No decisions are made by the service; it generates an “originality report,” which instructors must evaluate to judge whether something is plagiarized.

Students agree by taking this course that their written work will be subject to submission for textual similarity review to  All submitted papers will be included as source documents in the reference database solely for the purpose of comparing the similarity of such papers.  Use of the service is subject to the terms-of-use agreement posted on the website.  Students who do not want their work submitted to this plagiarism detection service must, by the end of the second week of class, consult with their instructor to make alternative arrangements. Even when an instructor has not indicated that a plagiarism detection service will be used, or when a student has opted out of the plagiarism detection service, if the instructor has reason to suspect that an individual piece of work has been plagiarized, the instructor is permitted to submit that work in a non-identifying way to any plagiarism detection service.

6.4 Email Communication

Toronto Metropolitan University requires that any official or formal email communication from students be sent from their official Toronto Metropolitan University electronic accounts. 

6.5 Video and Audio Recording

No video or audio recording is permitted in class without the express permission of the instructor.

7. Learning Management System

Toronto Metropolitan University supports Brightspace by D2L as its official Learning Management System. University Policies governing Brightspace have been documented at the Courses @ Toronto Metropolitan University Privacy and Security website.

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